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Your audience trusts their colleagues and friends more than they trust you. They’re your influencers, advocates and ambassadors. Don’t use Social Media to advertise to them, use it as an engagement tool.

RT @KPMG_UK_LLP: Ignore social media at your peril, KPMG warns firms http://t.co/eOyj8wP0 via @CRN_UK More here http://t.co/RghWSCwC

Linkedin. 100 million members and counting… http://t.co/BurHsvv

9/10 shoppers prefer to buy in-store than online, researching online first. 1/5 Tesco customers do their online shopping via mobile phone.

RT @TechCrunch: New Twitter Stats: 140M Tweets Sent Per Day, 460K Accounts Created Per Day http://tcrn.ch/fedgGH by @leenarao

Social Media marketing agency confuses their client accounts with their personal accounts. Oops… http://t.co/Ytf0NlJ

Some SM stats

Smart phone ownership: Men 38% // Women 29%
Facebook users: Men 52% // Women 60%
Shop in-app: Men 14% // Women 8%
Use price comparison sites: Men 27% // Women: 19%

Source: www.shoppercentric.com

Facebook is Nr.1 Social Network in 15 of 18 European Markets http://t.co/q5fLtpN via @datagems

RT @Smart421: BREAKING: Virgin Atlantic Airways selects #Smart421 as a partner to provide IT consultancy, development and… http://bit. …

Social Media spend will be 9.8% of marketing budgets - survey by American Marketing Association/FUQUA shows. eMarketer http://j.mp/gDfgsI

NY Times: Search Optimization and Its Dirty Little Secrets - http://nyti.ms/fI4Jd