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ISG's new brand identity, messaging and collateral

Discovery, Definition, Design, Delivery and Development. Including a web site built in SharePoint by ISG’s team.

Jul 5

Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com

Create an outstanding personality. A strong and distinctive brand voice motivates its intended audiences by directly addressing their requirements.

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Too often a brand’s messages are unclear and untargeted, with little tying them to its customers’ priorities. The “we’re great, use us” approach cannot differentiate your brand or facilitate true audience engagement.

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Your audience trusts their colleagues and friends more than they trust you. They’re your influencers, advocates and ambassadors. Don’t use Social Media to advertise to them, use it as an engagement tool.

RT @KPMG_UK_LLP: Ignore social media at your peril, KPMG warns firms http://t.co/eOyj8wP0 via @CRN_UK More here http://t.co/RghWSCwC

10 great email marketing infographics http://econsultancy.com/blog/7887-10-great-email-marketing-infographics via @Econsultancy

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(Source: twitter.com)

Jun 6

Creating HTML Emails

Creating HTML Emails: An Overview for Web Designers #html #design #marketing (via @w2e)

Linkedin. 100 million members and counting… http://t.co/BurHsvv

9/10 shoppers prefer to buy in-store than online, researching online first. 1/5 Tesco customers do their online shopping via mobile phone.

RT @TechCrunch: New Twitter Stats: 140M Tweets Sent Per Day, 460K Accounts Created Per Day http://tcrn.ch/fedgGH by @leenarao

Social Media marketing agency confuses their client accounts with their personal accounts. Oops… http://t.co/Ytf0NlJ

Some SM stats

 

Smart phone ownership: Men 38% // Women 29%
Facebook users: Men 52% // Women 60%
Shop in-appMen 14% // Women 8%
Use price comparison sites: Men 27% // Women: 19%

Source: www.shoppercentric.com

Facebook is Nr.1 Social Network in 15 of 18 European Markets http://t.co/q5fLtpN via @datagems

RT @Smart421: BREAKING: Virgin Atlantic Airways selects #Smart421 as a partner to provide IT consultancy, development and… http://bit. …